Steff: professional penmonkey, email whiz, heavy metal word goddess.

With 10+ years in the digital content and inbound marketing space, I’ve got the chops to take your message and rock it for the world to see.  

For the past five years I’ve worked for content agencies and tech companies (including stints at tech-powerhouse Xero and start-up superstars Tradify), crafting unique content to generate leads, engage users, and form strategic partnerships across brands.

I’m also an award-winning and bestselling author of more than 20 full-length books.

Storytelling is at the heart of everything I do. Let me bring your company story to life.

Contact me at and we can talk about your project.

Some projects I’m proud of:

Weekly blog content

For WorkflowMax – a Xero Product – I created overall blog strategy and produced weekly content, including several viral posts.

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Website Copy

Created, edited and cleaned up website copy for co-working space. I implemented on-page keywords to improve SEO rankings, and also created blog and PR content for the site launch.

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I created this ebook at Xero to attract top-of-the-funnel leads from small creative agencies struggling with client relations. It was downloaded more than 1000 times.

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Content funnel

Blog posts, ebooks and EDMs speaking to enterprise-level executives about strategy and leadership.

Content required interviewing CEOs and other business leaders to gain insights.

Open rates on emails were double the average and funnelled new leads into strategy sessions.

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Feature article

For The Spinoff – an independent NZ news site – I write features and personal essays for the Book section on issues impacting popular fiction and diversity.

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B2C Knowledge Hub

Creating content, EDMs, and Facebook posts to help new parents learn about their baby’s growth and development.

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What other people say:

“Steff began doing freelance for us on a variety of subjects, many of which had a D.I.Y. bent that aimed to directly benefit curious readers trying to break into the music industry. Her writing for us was engaging, needed very little tweaking, and had a unique viewpoint that managed to translate well to all kinds of music lovers.” Adam Schragin, Made Loud Music.

“Steff did an amazing job with the copy I needed, got it done FAST, and was very personable the entire time! I’d definitely go to her again for copy or recommend her to anyone who needed a copywriter.” – Michelle Nickolaisen, Bombchelle. 

“We engaged Steff to produce a wide range of copy for us including articles, blogs, SEO web copy and more. Steff could quickly pick up any subject matter with limited research and consistently produced top quality work and always on time. I would not hesitate to work with Steff again.” – Phil Shacklady, The Web Company.

“Steff is a creative thinker and writer who pitches unique yet relatable stories (always with interesting hooks!). An added and much appreciated bonus: Her work is always submitted in a timely manner and completed to very high journalistic standards.” – Kellie Davenport, Air Miles Canada.

Let's connect

I’d love to hear your story, and help you figure out how we can grow your audience through content.

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